Get to Know Me!
Hi! I’m Caleen Salame, and my story begins in Brooklyn, winds through Staten Island, and finally lands in New Jersey, where I live now. I’m currently a Marketing major concentrating in Digital Marketing, leaning into a field that lets me blend creativity, strategy, and a healthy obsession with understanding people.
Family and friends are at the center of my world. They’re the fuel behind my motivation—and the lucky guests who get to enjoy my love for cooking and my habit of hosting gatherings that somehow always turn into unforgettable nights. When I’m not studying or planning the next hangout, you can usually find me reading, exploring somewhere new, or chasing the perfect mountain run on my snowboard.
Before all of this, I spent ten years competing in tennis, which shaped a huge part of who I am. Training and competing taught me discipline, teamwork, and how to thrive in environments where goals matter and effort is everything. Those lessons follow me everywhere—into school, into work, and into the life I’m building.
I’m deeply motivated about my education and excited for everything that comes after graduation. Whether it’s marketing, travel, new adventures, or building a life that feels like mine—I’m ready for it.
Here’s to the next chapter, and all the stories I haven’t written yet.
Why Marketing?
I chose marketing because it feels like the place where creativity and strategy shake hands. I’ve always been drawn to understanding why people gravitate toward certain ideas, brands, or experiences, and marketing lets me explore that curiosity in a way that’s both artistic and analytical. It’s a field that never sits still, there’s always a new trend, a shifting audience, a fresh puzzle to solve, and I love that constant motion. The idea of turning insights into stories, data into direction, and imagination into something that genuinely connects with people is exciting to me. Marketing gives me the chance to build, to communicate, and to create impact in a way that feels both natural and purposeful.
A Vision for the Future
My vision for the future is to build a career where creativity, growth, and meaningful connections all intersect. I want to work in spaces that challenge me, inspire me, and allow me to keep learning, whether that’s through digital marketing, branding, or exploring new industries altogether. I’m excited to create work that feels purposeful and to shape a life that reflects my passions, my ambition, and the person I’m becoming.
My Journey so Far
01 New York Roots
02 Choosing JMU
03 Business School
04 Projects
05 Experience
06 What's Next
Born and raised in Brooklyn NY - shaped by family, community, and a love for sports & creativity that later fueled my interest in storytelling and design.
Picked James Madison University for its business school, beautiful campus, and strategic choice to start a new chapter away from home.
Started coursework in marketing, finance, consumer behavior, digital media, and strategic communication — discovering how creativity and analytics can work together.
Real world application. Worked across business development, operations, and digital marketing — including roles in social media strategy, client outreach, analytics, and administrative support.
My projects at JMU helped me apply what I learned in class to real brands — blending research, design, and strategy to create practical marketing solutions.
Focused on growing into roles in brand strategy, digital marketing, and creative direction — blending visual design with strategic thinking.
